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Who are Life Direct?What is the benefit of buying cover through Life Direct rather than going direct to the life insurance company? The premiums we quote are cheaper than the insurers offer you direct, as the insurer is paying us a commission which we use to provide the discount. It costs the insurers more to sell policies direct and they therefore do not offer a discount. Your UK life insurance policy is in no way different by using 'life direct', other than the cost. You simply pay less for the same cover. Life Direct
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